Victoria Beckham x Target was the first time the either of the brands had ever attempted a collaboration of this level. Victoria is not only a true fashion designer, she is a global pop culture phenomenon– a Target first. The collection was heavily inspired by Victoria's daughter Harper and the story time they share together. The collection was wondrous, romantic, and fairytale-like. The launch was accompanied by events that were equally as wondrous– perfect for Instagram backgrounds, and publication collaborations which yielded the most buzzed design collaboration in Target history. The wondrous narrative was felt across all touch points– from look books to PR, to digital to traditional.