zillow / devil wears prada

Everyone wants this. In a city where reinvention is always just around the corner, finding the right place to land can shape what comes next. Partnering with 20th Century Studios for The Devil Wears Prada 2, we placed Zillow Rentals at the heart of an iconic cultural sequel, spotlighting the exhilaration and pressure inherent in life's biggest transitions.

The campaign centers on "the impossible ask". The hero spot finds a trio of editors scrambling to find Miranda Priestly a new home after she declares she’s “sick of the skyline”. By racing to deliver against her exacting standards, we demonstrate how Zillow’s specific filters—like park views and southern exposure—help renters meet even Miranda-level expectations.

By teaming up with a story people already love, we connected a real tool to a real moment in life. The partnership reinforces that where you live says as much as where you work, celebrating the flexibility of renting for those who refuse to settle. Zillow has rentals. Groundbreaking.