zillow x marvel’s fantastic four
Every hero has an origin story. For a lot of fans, that origin isn’t about flying or force fields—it’s about getting out of a cramped apartment and into a place that finally feels like their own. Our Fantastic Four collaboration tapped straight into that hunger from the fandom for more than trailers and posters, giving them what only Zillow credibly could: an exclusive, fully realized walk‑through of the Baxter Building, complete with a custom home details page built like any other real listing on our platform.
The partnership turned familiar Zillow behaviors—browsing, saving, sharing listings—into Marvel‑style easter eggs and character‑led journeys, blending cinematic world‑building with the real tools people use to find what’s next. We also created a dedicated 1‑800 line where fans could “call the Fantastic Four,” hear in‑world audio from the cast, and be directed to a URL that deep‑linked them into the Baxter Building experience on the Zillow app for an even deeper tour.
Launched alongside Marvel’s global Fantastic Four campaign, the work proved as creative as it was effective: over 400M PR impressions, 8.7M social impressions, 40% click‑through rate on the Baxter Building home listing, and near‑unanimous positive sentiment. The campaign was covered by Ad Age, Newsweek, Complex, and earned some Clios—cementing it as a win for the film, the brand, and the fans who finally got to step inside Marvel’s most famous address.
