Even pro athletes need a home‑buying assist. When Indiana forward Aliyah Boston was ready to put down roots and buy her first home, she turned to Zillow—and we turned her story into a social‑first series that showed, in real time, how “home just got real” for one of the game’s brightest stars.

The Journey Home partnership followed Aliyah from “where do I even start?” to keys‑in‑hand, pairing her with a Zillow Premier Agent and Zillow Home Loans loan officer and capturing every step in an episodic, vertical‑video series built for TikTok, Instagram, and YouTube. Produced footage mixed with self‑shot moments from Aliyah and her family, weaving in real product actions—checking her BuyAbility estimate, touring homes with her parents, leaning on her agent Amie for guidance—so the education never got in the way of the story.

The partnership punched above its weight. Aliyah’s TikTok Pulse placement delivered 1.3M+ impressions with a 6% engagement rate and roughly 2x our usual watch time, with comments coming in at 100% positive sentiment. Our first standalone email drove 60k+ unique clicks, 73% of which went straight to YouTube to watch the series, and the launch trailers and episodes reached over 2.6M people on Instagram alone. The social‑first, story‑driven journey home proved that you can move hearts, feeds, and the funnel at the same time.